Elena is a freelance eco hairstylist based in Victoria, British Columbia, specializing in wedding and event hairstyling, fashion and photoshoot work, mobile haircutting and barbering for both men and women.
Trained as a horticulturalist, specializing in North American Native plants, her interest in nature's benefits shaped her passion for green beauty. In 2004 after beginning a science degree, botany was her next step towards a career. She then became inspired by her hairstylist's knowledge of plant based ingredients and took a spontaneous leap, moving to Vancouver Island to pursue cosmetology training at AVEDA.
After receiving her Cosmetology Diploma, Elena then moved onto The Advanced AVEDA Academy in Vancouver to hone her cutting, colouring and finishing skills. In the years to follow, Elena had five star opportunities assisting and learning from world renowned hairstylists from across the globe.
After years in salon, she began to look more closely at ingredient lists in both the personal care products she was sending her clients home with and the chemical services she offered in the shop. Learning that words like 'natural' and 'organic' had very little meaning because the beauty industry is self regulated, Elena set out to offer true, green services and Conscious Hair was born.
Elena offers brides, their parties and her regular clientele, hair services free from pesticides, phthalates, sulphates, silicone, fragrance, parabens, propylene glycol (and other glycols), toxic minerals, triclosan, enthoxylates, phenoxyethanol, preservatives, GMO's, colours, fillers and petrochemicals. She sets out to make everyone who she works with look and feel like the very best version of themselves.
Elena was honoured to be awarded one of Canada's Finest Bridal Hairstylists by Weddingbells Magazine in 2014.
Elena’s wedding work has been featured in Style me Pretty, The Lane, Milk Made, Pacific Weddings, Real Weddings, Refinery 29, Weddingbells, Utterly Engaged, Swooned, Borrowed and Blue, 100 Layer Cake, Junebug Weddings and Vale and Vine. She has provided hairstyling for British Columbia clothing designers Connally McDougall and Erdiane.